Feb 15, 2021

Seth Godin – The Practice. A Commitment To Ourselves

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Authenticity, Commitment, Process, The Work, Transformation


This week I am SO excited to introduce you to the incredible Seth Godin. Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip  and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world.

In this episode, we speak about Seth’s new book The Practice: Shipping Creative Work, and the premise behind it. We dive into the steps required to take action, let go of what other people have laid out for you, and find passion and creativity in the work you do.


  • How to find your voice
  • What nervousness really means
  • The magic of the creative process is that there is no magic, it’s a process
  • If you don’t feel like an imposter, you’re not trying hard enough
  • The formula: earn trust, solve problems, and be consistent
  • Why 1,000 true fans is the most important thing to focus
  • The details and process inside “the work”
  • There is no such thing as “writers block”